Client Profile

A B2B SaaS company sought to enter the authoring and assessment platform market with their first software-as-a-service product. Previous attempts to launch the MVP had failed, creating internal frustration and uncertainty about the product's future.

The Challenge

• A prior unsuccessful product management effort left the organization demoralized

• High expectations with a tight 6-month MVP delivery deadline

• Global development team with complex cross-functional dependencies

• Stakeholders across departments had misaligned priorities

Our Solution

We were brought in by the CEO to successfully deliver the MVP under high visibility and tight timelines.

Key actions:

• Conducted comprehensive stakeholder interviews across departments (sales, marketing, support, engineering, QA, leadership)

• Identified and aligned shared priorities for MVP features through collaborative workshops

• Leveraged Agile methodologies with a globally distributed team to iterate quickly

• Facilitated executive decision-making using time-to-develop estimates from engineering and QA to scope a realistic MVP

Results

• MVP successfully delivered in 6 months, opening up a new SaaS revenue stream

• Significantly increased customer satisfaction and excitement

• The new product generated a major buzz at the annual user conference, energizing the client base and driving early adoption

Client Impact

This MVP not only revitalized internal confidence but also positioned the company competitively in a new SaaS market. The rapid and successful delivery led to:

• A measurable increase in sales

• Strong customer engagement and retention

• Organizational momentum for future SaaS development initiatives